13 Nov 2013

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If there’s one thing I have learned in my time creating video at Granger it’s that I can shoot the most amazing footage and have the coolest motion graphics, but if I have bad audio then I have a bad product.

 

Once upon a time there was a story of life change that, if captured and told, could change lives. So we contact our video guy also know as Joe Shmoe (also known as Dustin Maust). He shows up with a camera, shoots the story, and it looks beautiful. He captures tears, laughter, and has the best comedic movement ever.  This video will be awe inspiring.  He sits down to edit this masterpiece only to realize all he can hear is the hum of the air conditioner and the loud kids in the room next door with a hint of his subject underneath. He leans back in his chair raises his hands to the sky and cries out “why oh why did I not heed the words of my master Adam Tarwacki!”  *just so we are clear I actually learned this from Dustin but I’m sure he learned if from somewhere else.
It all boils down to this. Good audio is HALF of a good video.  You cannot forget about audio. Your audience will become distracted with humming and hissing and peaking volume.  Its hard to concentrate on the real story.  Our job is to provide a full product that is engaging, beautiful, and helpful that tells the story and is distraction free so the message is clear.
Here is what we would recommend.  Record your audio externally.  Use a products like the H4N Zoom or the Tascam DR-100mkII (we like this one better than the zoom). Get a decent mic.  We use the Sennheiser mkh 416 but there are other good options out there such as Rode ntg3. This will require syncing your audio in post which we will talk about another time.

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